01
Pantone Color of the Year x Wix Studio
We collaborated with Pantone on this campaign to help promote their Color of the Year through Wix Studio created website assets that use the color and can be used to level up any website creation projects. ​
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I was the lead on this project from start to finish. Signing on 50 influencers to help us create multiple video assets revealing both Pantone's color and our creative assets in an engaging way.
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Over 1.2 million views CPV: $0.09
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Role: Partnerships Director
02
Launching Apparent Insurance, the sister company to Elephant Insurance, was a nine-month project I was immediately brought into after joining the company. This included having to present our launch plan to the entire company (of more than 700 people.) From focus group research to creating a paid social media campaign to developing a consistent brand tone and design, this project was a huge undertaking—and one of my proudest career moments.*
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*Unfortunately, COVID-19 created budget cuts for Apparent and we had to put the majority of our marketing efforts on hold for the time being.
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Role: Brand & Social Media Strategy
03
Elephant Rebrand
Working in an industry as vast as auto insurance, you constantly have to think about how to set yourself apart from the bigger players. As a DTC brand, we wanted to target millennials, so we developed a new logo, website, social look and feel, and paid social strategy. I created the new look for our social channels, revamped the paid strategy for our acquisition channels, and managed the organic content calendar. All of our creative was produced in-house with our graphic designer and me in the role of creative director. Our efforts resulted in over 5 million impressions, an average CTR of 4.48% on our paid ads.
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Role: Brand & Paid Social Strategy
04
Enstrom Social Content
When Enstrom Candies reached out to our agency, they wanted to create shareable social videos to increase their sales during the holiday season. Due to timing and budget constraints, I knew there was a challenge ahead. In two weeks, we pulled off shooting six brand anthem videos and 84 fifteen-second clips that could be used across Facebook and Instagram. These videos were used to get consumers into their remarketing funnel and then linked to landing pages that included more content and product links.
With more than 1.2 million video views, Enstrom's web traffic increased by 200% and their online revenue was up 103%, giving them a very successful holiday season.
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Role: Head Producer
